In the Loop
What we’re thinking.
Read the latest insights
from the twisted loop team
AI in Deals: Unlocking value without losing control
The ambition to use AI in dealmaking is high - but concerns around data security continue to hold many firms back. This guide cuts through the noise, showing how dealmakers can adopt AI tools with confidence by understanding the key differences between consumer and enterprise-grade solutions, and putting the right safeguards in place.
Your scale-up is about to explode - are you ready to harness the momentum?
Every high-growth business hits a value inflection point - a pivotal moment where momentum accelerates and new challenges emerge. In this article, you’ll learn more about how to build operational strength, focus on high-value growth, and empower your team with AI
Building the future of your business: balancing growth and a strategic exit
Growing your business while planning for an exit requires strategic foresight. Discover how SME leaders can balance growth and exit planning, enhance business value, and attract buyers. From financial health to leadership alignment, explore key steps to ensure a smooth, profitable transition.
The evolution of AI in the investment world from 2020 to 2030
Discover how artificial intelligence has transformed the investment landscape from 2020 to 2030. From generative AI to agentic AI, explore trends reshaping portfolio management, deal origination, and human-machine collaboration. Learn how investors can adapt and thrive in the age of AI-driven growth.
Unlocking big growth: scaling secrets for SMEs
Scaling a business can feel overwhelming, especially when comparing yourself to global giants. But the secrets to growth aren’t about massive budgets - they’re about smart strategies. By focusing on your strengths, leveraging data, and building a scalable ecosystem, you can unlock sustainable growth for your SME. In this blog post, learn how leadership, innovation, and investor-ready strategies can help you scale with confidence.
Malcolm Mathie: how to optimise your operations and scale effectively
For 25 years, Malcolm Mathie has led technology transformations across industries, solving complex challenges and unlocking growth opportunities. At twisted loop, we’ve built scalable systems and tools to drive efficiency, support businesses in scaling, and contribute to economic success. Here’s how Malcolm is leading these efforts and helping businesses to do the same.
Building a brand & marketing strategy for a high-growth SME in the age of AI
For businesses with ambitious growth goals, AI has become a critical advantage, especially in shaping brand and marketing strategies. Here’s what I’ve learned so far while building the twisted loop brand and what I share with clients who want to integrate AI and data into their strategies.
Scaling up in 2025: 3 ways to propel your business growth using data and AI
In the fast-paced world of business, ambitious companies are continuously seeking new ways to grow and scale with confidence. In this article, we discuss the top 3 ways you can meaningfully embed a culture of data and AI in your business.