In the Loop
What we’re thinking.
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from the twisted loop team
Unlocking big growth: scaling secrets for SMEs
Scaling a business can feel overwhelming, especially when comparing yourself to global giants. But the secrets to growth aren’t about massive budgets - they’re about smart strategies. By focusing on your strengths, leveraging data, and building a scalable ecosystem, you can unlock sustainable growth for your SME. In this blog post, learn how leadership, innovation, and investor-ready strategies can help you scale with confidence.
Building a brand & marketing strategy for a high-growth SME in the age of AI
For businesses with ambitious growth goals, AI has become a critical advantage, especially in shaping brand and marketing strategies. Here’s what I’ve learned so far while building the twisted loop brand and what I share with clients who want to integrate AI and data into their strategies.
Developing an AI strategy, the human+ approach - how to get started
The rise of the machines has long been prophesied – even before Schwarzenegger had his say in The Terminator franchise. Today, with the synchronised upsurge in maturity and accessibility of the model / compute / data trifecta, we seem closer than ever to a time where machines will replace humans and run the world for us.