In the Loop
What we’re thinking.
Read the latest insights
from the twisted loop team
Twisted Loop’s Predictions for 2026
2025 was the year businesses discovered what AI could do. 2026 will be the year they discover what it means. Our team shares the technologies, traps, and transformations that will define business growth in 2026 - from the rise of AI agents and recursion to the importance of process literacy, resilience, and data integrity.
Unlocking big growth: scaling secrets for SMEs
Scaling a business can feel overwhelming, especially when comparing yourself to global giants. But the secrets to growth aren’t about massive budgets - they’re about smart strategies. By focusing on your strengths, leveraging data, and building a scalable ecosystem, you can unlock sustainable growth for your SME. In this blog post, learn how leadership, innovation, and investor-ready strategies can help you scale with confidence.
Building a brand & marketing strategy for a high-growth SME in the age of AI
For businesses with ambitious growth goals, AI has become a critical advantage, especially in shaping brand and marketing strategies. Here’s what I’ve learned so far while building the twisted loop brand and what I share with clients who want to integrate AI and data into their strategies.
Developing an AI strategy, the human+ approach - how to get started
The rise of the machines has long been prophesied – even before Schwarzenegger had his say in The Terminator franchise. Today, with the synchronised upsurge in maturity and accessibility of the model / compute / data trifecta, we seem closer than ever to a time where machines will replace humans and run the world for us.