In the Loop
What we’re thinking.
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from the twisted loop team
Shifting sands: aligning AI and culture in unstable times
AI is transforming work at a pace few expected - but culture is what will determine how businesses move forward. In this piece, we explore how the quiet rise of employee-led AI adoption is reshaping the cultural fabric of organisations, and why leadership must now treat AI and culture as inseparable. For businesses navigating uncertainty, the true differentiator won’t be the tech itself, but how their people choose to use it.
Human thinks, AI does: how businesses should build with intelligence
AI adoption is no longer a question of if - it’s about scaling what’s already in motion. Many organisations are using AI in scattered, team-led ways, risking fragmentation without a clear strategy. This article explores how to move from experiments to agentic architecture - embedding intelligence into systems, aligning people and technology, and building a business where humans think and AI does.
Leaders, you need to rethink your role
While companies experiment with AI and employees adapt, hesitation at the top remains one of the greatest barriers to progress. In this evolving landscape, leaders must rethink their role - not as holders of all the answers, but as architects of the systems that unlock them. Those willing to lead differently will be the ones who shape what comes next.
A day in the life of our work experience students
Read about how our work experience students developed AI art for use in establishing our brand identity