Welcome to the twisted loop blog

This page is dedicated to sharing specific insights and pieces of interest for our clients and partners

Here, you’ll find expert advice, views on industry trends, opinions, updates and a behind-the-scenes look at our company. Expect regular posts from our team on business, technology, success stories. Join the conversation on LinkedIn for the latest updates

Human thinks, AI does: how businesses should build with intelligence
Alice Aspinall Alice Aspinall

Human thinks, AI does: how businesses should build with intelligence

AI adoption is no longer a question of if - it’s about scaling what’s already in motion. Many organisations are using AI in scattered, team-led ways, risking fragmentation without a clear strategy. This article explores how to move from experiments to agentic architecture - embedding intelligence into systems, aligning people and technology, and building a business where humans think and AI does.

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Leaders, you need to rethink your role
Alice Aspinall Alice Aspinall

Leaders, you need to rethink your role

While companies experiment with AI and employees adapt, hesitation at the top remains one of the greatest barriers to progress. In this evolving landscape, leaders must rethink their role - not as holders of all the answers, but as architects of the systems that unlock them. Those willing to lead differently will be the ones who shape what comes next.

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How to measure the impact of your AI initiatives
Alice Aspinall Alice Aspinall

How to measure the impact of your AI initiatives

AI investment is booming - but proving its value remains a major hurdle for many businesses. In this guide, we share a practical, business-first approach to measuring AI’s real-world impact including setting clear objectives, tracking meaningful metrics, and avoiding the common pitfalls that can stall your AI ambitions.

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AI in Deals: Unlocking value without losing control
Alice Aspinall Alice Aspinall

AI in Deals: Unlocking value without losing control

The ambition to use AI in dealmaking is high - but concerns around data security continue to hold many firms back. This guide cuts through the noise, showing how dealmakers can adopt AI tools with confidence by understanding the key differences between consumer and enterprise-grade solutions, and putting the right safeguards in place.

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The evolution of AI in the investment world from 2020 to 2030
Alice Aspinall Alice Aspinall

The evolution of AI in the investment world from 2020 to 2030

Discover how artificial intelligence has transformed the investment landscape from 2020 to 2030. From generative AI to agentic AI, explore trends reshaping portfolio management, deal origination, and human-machine collaboration. Learn how investors can adapt and thrive in the age of AI-driven growth.

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Unlocking big growth: scaling secrets for SMEs 
Dien Curtis Dien Curtis

Unlocking big growth: scaling secrets for SMEs 

Scaling a business can feel overwhelming, especially when comparing yourself to global giants. But the secrets to growth aren’t about massive budgets - they’re about smart strategies. By focusing on your strengths, leveraging data, and building a scalable ecosystem, you can unlock sustainable growth for your SME. In this blog post, learn how leadership, innovation, and investor-ready strategies can help you scale with confidence.

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