In the Loop
What we’re thinking.
Read the latest insights
from the twisted loop team
Twisted Loop’s Predictions for 2026
2025 was the year businesses discovered what AI could do. 2026 will be the year they discover what it means. Our team shares the technologies, traps, and transformations that will define business growth in 2026 - from the rise of AI agents and recursion to the importance of process literacy, resilience, and data integrity.
Shifting sands: aligning AI and culture in unstable times
AI is transforming work at a pace few expected - but culture is what will determine how businesses move forward. In this piece, we explore how the quiet rise of employee-led AI adoption is reshaping the cultural fabric of organisations, and why leadership must now treat AI and culture as inseparable. For businesses navigating uncertainty, the true differentiator won’t be the tech itself, but how their people choose to use it.
Human thinks, AI does: how businesses should build with intelligence
AI adoption is no longer a question of if - it’s about scaling what’s already in motion. Many organisations are using AI in scattered, team-led ways, risking fragmentation without a clear strategy. This article explores how to move from experiments to agentic architecture - embedding intelligence into systems, aligning people and technology, and building a business where humans think and AI does.
Leaders, you need to rethink your role
While companies experiment with AI and employees adapt, hesitation at the top remains one of the greatest barriers to progress. In this evolving landscape, leaders must rethink their role - not as holders of all the answers, but as architects of the systems that unlock them. Those willing to lead differently will be the ones who shape what comes next.
How to measure the impact of your AI initiatives
AI investment is booming - but proving its value remains a major hurdle for many businesses. In this guide, we share a practical, business-first approach to measuring AI’s real-world impact including setting clear objectives, tracking meaningful metrics, and avoiding the common pitfalls that can stall your AI ambitions.
AI in Deals: Unlocking value without losing control
The ambition to use AI in dealmaking is high - but concerns around data security continue to hold many firms back. This guide cuts through the noise, showing how dealmakers can adopt AI tools with confidence by understanding the key differences between consumer and enterprise-grade solutions, and putting the right safeguards in place.
Your scale-up is about to explode - are you ready to harness the momentum?
Every high-growth business hits a value inflection point - a pivotal moment where momentum accelerates and new challenges emerge. In this article, you’ll learn more about how to build operational strength, focus on high-value growth, and empower your team with AI
Building the future of your business: balancing growth and a strategic exit
Growing your business while planning for an exit requires strategic foresight. Discover how SME leaders can balance growth and exit planning, enhance business value, and attract buyers. From financial health to leadership alignment, explore key steps to ensure a smooth, profitable transition.