In the Loop
What we’re thinking.
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from the twisted loop team
How to measure the impact of your AI initiatives
AI investment is booming - but proving its value remains a major hurdle for many businesses. In this guide, we share a practical, business-first approach to measuring AI’s real-world impact including setting clear objectives, tracking meaningful metrics, and avoiding the common pitfalls that can stall your AI ambitions.
Malcolm Mathie: how to optimise your operations and scale effectively
For 25 years, Malcolm Mathie has led technology transformations across industries, solving complex challenges and unlocking growth opportunities. At twisted loop, we’ve built scalable systems and tools to drive efficiency, support businesses in scaling, and contribute to economic success. Here’s how Malcolm is leading these efforts and helping businesses to do the same.