In the Loop
What we’re thinking.
Read the latest insights
from the twisted loop team
Why AI Adoption will increase your enterprise value
AI brings with it a huge opportunity for productivity gain – whether that’s in freeing up time for analysts where machines can do the heavy lifting in document analysis and review, software companies being able to use generative coding tools, or creative industries using image, music and video generation tools. Whilst adoption of new general purpose tech trends will take time, 65% of Chief Executives believe AI will have a significant impact on their business in the next three to five years – “AI is still likely to change the economy, even if it will not do so immediately.”
What’s in a name?
The journey to find this perfect name was an adventure in itself, full of brainstorming sessions, creative exploration, foreign languages and Greek gods. Our team of five passionate individuals started by throwing around ideas, asking friends and family for suggestions, and seeing if ChatGPT could solve it for us (spoiler alert: it couldn’t). Even if we found a name we didn’t hate, the .com was unavailable, and we were back at square one.

