Creating a conversational data analysis agent for a scaling marketing agency

Written By Alice Aspinall

Marketing teams often waste time waiting for analysts to retrieve performance data on how their campaigns are progressing.

We built a conversational agent to enable non-technical users to instantly query marketing data using natural language and get visual, actionable insights on demand.

Key features:

  1. Natural language queries: ask any question to query your data in plain english

  2. Automated visualisations: instant charts and graphs generated from data

  3. Exportable outputs: extract visuals to PowerPoint, PNG or CSV

Core impact:

  1. Faster insights: reduces time from question to answer

  2. More consistent reporting: delivers reliable outputs regardless of skill set

  3. Improved client confidence: supports real-time, transparent conversations

Other ways of leveraging this tool include:

  1. Sales reporting: quickly generate client ready campaign updates

  2. Resource planning: identify underperforming campaigns in real time

  3. Cross industry insights: apply to any structured business dataset

Contact us
Alice Aspinall

Managing Director of twisted loop, Alice has spent her career working with financial services organisations, from innovative start-ups to large corporations and Big4 consultancy firms.

Alice now applies business, technology and data solutions to drive transformation across multiple industries and excels at fostering collaborative relationships.

She leads on twisted loop’s client delivery, helping businesses to define and implement their strategies, ensuring they achieve meaningful and lasting impact.

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