Unifying agency performance data for faster analysis and reporting
We built a centralised data lake that unified all agency performance data for faster, more flexible analysis and reporting.
Marketing data is often scattered across platforms, limiting visibility and slowing analysis. This centralised data lake unifies campaign performance data from all sources, providing a single, analytics-ready foundation for reporting and strategic insight.
Key features:
Cross platform data integration: ingests data from facebook, google, tiktok and more into a single architecture
Medallion architecture: applies three-layer structure to transform raw data into actionable insights
Scalable on AWS: built using AWS services, supporting reliability, automation and secure data handling
Unified data model: normalises disparate data sources to allow camapign level comparisons
Core impact:
Source of truth: give teams a single trustworthy source of truth for all marketing data
Real-time insight generation: faster, more accurate reporting
Data ownership: strengthens data ownership and removes reliance on third-party analystics platforms
Where else this tool could be leveraged:
Marketing teams: creating automated cross-channel performance dashboards
Data analysts: exploring spend efficiency and campaign effectiveness in one place
Optimisation: AI tools using the gold layer for predictive modelling or marketing optimisation
