Designing a business growth strategy for Dignity Access
We designed a business growth strategy for Dignity Access, a modular bathroom company, to improve their market positioning, refine their pricing, and expand their distribution channels to increase revenue and client reach.
Challenge
Our client had an innovative product but struggled to scale due to limited market reach and an undefined growth strategy.
Their offerings were highly functional but complex and there were limitations in their sales approach. Additionally, they needed to optimise their sales pipeline to unlock new revenue streams.
Solution
We developed a comprehensive business growth strategy that included repositioning their brand to highlight unique value propositions, refining their distribution model for scalability, and identifying key market segments to target.
We introduced new sales and distribution channels, options to enhance market penetration and worked with leadership to define clear KPIs for sustainable growth.
“twisted loop’s analysis of our company has given us clarity and confidence in our future direction. Every member of the team was personable, easy to work with, well organised and responsive, keeping to the time targets and budgets that we had set from the outset. They have a great deal of experience and gravitas in their team which was highly reassuring - I don’t think there are many leaders who wouldn’t benefit from their appraisal. We certainly did.”
Phillip Mumford
Managing Director, Dignity Access
Results
Our work has strengthened their leadership team, aligned their vision, and positioned the company for long-term success in a competitive market through refined pricing and channel expansion.
Our strategy galvanised the growth mindset of the Directors, leading them to hire a new Sales lead to drive their growth ambitions in in the next financial year
A new social media marketing strategy was integrated into their business plan and an external agency was employed to execute, review and improve their website
The leadership team were left with a clear set of objectives and KPIs to help them inform budget decisions and future investment needs
