Analytics-ready data bank for one-stop-shop reporting
Marketing data is often scattered across platforms, limiting visibility and slowing analysis.
This centralised data lake unifies campaign performance data from all sources, providing a single, analytics-ready foundation for reporting and strategic insight.
Key features:
Cross platform data integration: ingests data from facebook, google, tiktok and more into a single architecture
Medallion architecture: applies three-layer structure to transform raw data into actionable insights
Scalable on AWS: built using AWS services, supporting reliability, automation and secure data handling
Unified data model: normalises disparate data sources to allow camapign level comparisons
Core impact:
Source of truth: give teams a single trustworthy source of truth for all marketing data
Real-time insight generation: faster, more accurate reporting
Data ownership: strengthens data ownership and removes reliance on third-party analystics platforms
Alternative use cases:
Marketing teams: creating automated cross-channel performance dashboards
Data analysts: exploring spend efficiency and campaign effectiveness in one place
Optimisation: AI tools using the gold layer for predictive modelling or marketing optimisation
