The State of AI Adoption in UK Agencies

AI is changing how agencies think, create, and deliver. But when we looked across the UK’s marketing sector, the real picture of adoption and readiness wasn’t clear.

Together with Mustard and Prolific North, we’ve explored the state of AI in UK marketing agencies, based on survey responses from 53 agency professionals currently using AI.

By doing this, we wanted to understand where agencies truly are on their AI journey.